Hojicha in Vienna
Hojicha is a Japanese green tea whose roasted tea leaves give it a particularly mild, nutty aroma. At CHOI CAFE in Vienna, we prepare Hojicha fresh – using high-quality Japanese Hojicha powder.
Hojicha at CHOI
Each serving of Hojicha is prepared individually and fresh to perfectly showcase its roasted aroma and natural mildness. This ensures that every drink has a balanced flavor and retains its characteristically smooth, rounded texture.
We deliberately work without pre-batches and prepare each portion à la minute. The hojicha powder is carefully measured and gently stirred into the liquid so that the delicate roasted aromas develop evenly without losing depth or balance.
Only 100% high-quality Hojicha from Japan is used – free from additives or flavor enhancers.

Our Hojicha drinks
All our matcha drinks are prepared with Oatly oat milk as standard and are sweetened.
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Hojicha vs. Matcha
Matcha
Matcha is made from finely ground, shaded tea leaves and is drunk in its entirety, which makes it particularly intense in taste.
Typical features include its bright green color, a creamy texture and a tart, fresh, slightly grassy character.
Due to its higher caffeine and L-theanine content, matcha has an invigorating and focusing effect.
Hojicha
Hojicha is a roasted Japanese green tea whose leaves or stems get their brown color and mild aroma from roasting.
Hojicha has a soft, nutty and slightly caramel-like taste, completely without bitterness.
Because it contains significantly less caffeine, Hojicha is considered particularly easy on the stomach and is also suitable for the evening.
If you want to know more, check out our blog.
Frequently asked questions about our Hojicha
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